We are excited and honoured to have our Purifying Mineral Mask named by Byrdie as one of the buzziest overseas beauty products representing Canada in honor of Byrdie's Global Beauty Week! We designed the Purifying Mineral Mask specifically to help purify and protect without harming the natural protective bacteria on our skin. Read the full article here
Recently, an article was published that included myself as one of Canadian women entrepreneurs that are "changing the face of skin care by leading the charge into clean, green entrepreneurship." in PostMedia Network newspapers across Canada, including the Toronto Sun. Joanne Richard writes: From makeup to skincare to haircare, all-natural beauty is on the upswing and contributing millions in economic activity. Beautiful things are happening in the world of beauty and female entrepreneurs are creating pure brands that are making their way into mainstream beauty routines. Throw out harsh, nasty cleansers and toners, with ingredients you can’t pronounce, and that over-process and strip our skin of their natural calming flora and fauna, and protective oils. Dr. Elena Brei has engineered a rejuvenating skin care line NuVsio, made from mineral deposits from the Canadian Shield, to make skin look and feel great. Brei dug around for five years to come up with the perfect active mineral technology to put your best face forward – “clean and pure formulas, free of the nasties.” Her endeavours as a PhD researcher in water technology at the University of Toronto allowed her to work hands-on with clays and other minerals and water purification, which then spilled over into a personal passion of purifying skin. “The Canadian Shield mineral deposits are unique in the sense that they are almost four billion years old, are very rare, and highly pure,” says the biochemist and a microbiologist with a degree in chemical engineering. For her all-natural Purifying Mineral Mask and Mineral Enriched Balm Concentrate, she has scientifically blended minerals for long term protection, preserving the skin’s natural restorative capacity. The minerals are extracted using environmentally responsible methods. “We use the purest, most concentrated, natural and organic ingredients we can find. And our products are always made fresh right here in Toronto,” says the mother of two young children. Brei adds that she loves being a mompreneur and seeing the change she brings into people’s lives. “My confidence was at its lowest when I suffered with acne during my youth. These products changed my complexion as well as my life,” says Brei. “To see other women forgoing their makeup and letting their skin shine through makes what I do worth it. Business is growing – NuVsio is on the shelves of some very well known eco spas, including Pure + Simple, as well as online boutiques AHALife.com and NuVsio.com. For full article please visit here Wishing you a healthy, glowing skin, Dr.