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Out with the old and in with the new. It’s finally time to trade up and toss out some of your vanity’s most guarded treasures. Start regarding your makeup bag and bathroom counter as face food that inevitably spoils, meaning all your products should be armed with an expiration date. So in the spirit of spring cleaning, we’re zeroing in on our complexion cures and makeup must-haves that have passed their prime and need to be replaced or sent out to pasture, with the help of Dr. Elena Brei, a research scientist and NuVsio Skin Care Founder. Powdered makeup products Generally speaking, the average shelf life of your cosmetics is much more forgiving than your skincare products. Those powder-based products, such as shadows and blushes, can stay stocked in your makeup bag for quite some time. Dr. Brei points out that “since powders have no water added, they have a long shelf life measured in years. Dispose of them as they stop performing due to lumping and agglomeration.” Foundations and concealers On the other hand, your favourite liquid foundation and concealer have an expiration date of approximately one year. If they’ve separated into layers, or the colour has mysteriously lightened, you’re way overdue for a new tube. Lipsticks and lip glosses That lip gloss you’ve been using since high school needed to be tossed a year after purchase (sorry!), while your go-to lipstick can stay put in your makeup kit for up to two years. We know the fear of a coveted shade becoming discontinued is real, but it’s just a risk you’ll have to take for the sake of sanity. Mascara and liquid liners In the case of products that “come in contact with your mucous membranes (eyes especially), they have a short shelf life. Be very cautious with your eye makeup, especially mascara. I hesitate holding onto any liquid makeup product for longer than three months and gravitate toward products that have sanitary containers (i.e. squeezable tubes and pumps vs. jars),” adds Dr. Brei. But if you’re looking to hoard a little bit longer, refrain from pumping the mascara wand, as that motion allows air to get trapped inside, ultimately causing an unfortunate buildup of bacteria. Telltale signs of your makeup products reaching the point of expiration can be an unfamiliar smell, look or feel. Keep in mind that you should be paying extra attention to your makeup brushes, as these tools are breeding grounds for acne-causing bacteria. Ensure that

Our skin often mirrors our sense of well-being and health. The skin is the largest bodily organ and is constantly under environmental stress, including UV light and pollution. Skin provides a first line of defense against environmental stressors. When we are stressed, our skin needs more time to recover and the process may trigger dermatological disorders, including psoriasis, atopic dermatitis and rosacea. You might eat healthy and yet you your skin still suffers from affects of stress. If your skin is dry and flaky, chances are you are stressed you may not be drinking enough water. Have you pulled an all-nighter or are running on a few hours of sleep a day? This can influence your circadian rhythm (internal clock) that regulates your sleep and can result in swollen eyes, dark circles, and premature aging. The best way to de-stress your skin is to go to bed at approximately the same time and get 7-9 hours of sleep. Also, stay hydrated by drinking plenty of fluids, use SPF during daytime, and take a few deep breaths during the day. What you put on your skin may also stress it. The skincare products you choose directly influence the skin microbiota and impact the health of your skin. Choose skincare products that do not disturb the natural bacteria on your skin. Why not try and let the skin breathe during the weekend by forgetting to put on your makeup. During the week, always wash off any makeup and remove any impurities and environmental pollutants. As a final step you may want to use the Purifying Mineral Mask as a nightly cleanser to remove remaining environmental toxins and leave a protective mineral layer behind. Be sure to seal the skin right after with Mineral Enriched Balm Concentrate to associate the minerals from the balm with the Purifying Mineral Mask minerals for healthy, de-stressed and protected skin. Wishing you a healthy, glowing skin,    Dr. Brei, PhD NuVsio Founder

Recently, an article was published that included myself as one of Canadian women entrepreneurs that are "changing the face of skin care by leading the charge into clean, green entrepreneurship." in PostMedia Network newspapers across Canada, including the Toronto Sun. Joanne Richard writes: From makeup to skincare to haircare, all-natural beauty is on the upswing and contributing millions in economic activity. Beautiful things are happening in the world of beauty and female entrepreneurs are creating pure brands that are making their way into mainstream beauty routines. Throw out harsh, nasty cleansers and toners, with ingredients you can’t pronounce, and that over-process and strip our skin of their natural calming flora and fauna, and protective oils. Dr. Elena Brei has engineered a rejuvenating skin care line NuVsio, made from mineral deposits from the Canadian Shield, to make skin look and feel great. Brei dug around for five years to come up with the perfect active mineral technology to put your best face forward – “clean and pure formulas, free of the nasties.” Her endeavours as a PhD researcher in water technology at the University of Toronto allowed her to work hands-on with clays and other minerals and water purification, which then spilled over into a personal passion of purifying skin. “The Canadian Shield mineral deposits are unique in the sense that they are almost four billion years old, are very rare, and highly pure,” says the biochemist and a microbiologist with a degree in chemical engineering. For her all-natural Purifying Mineral Mask and Mineral Enriched Balm Concentrate, she has scientifically blended minerals for long term protection, preserving the skin’s natural restorative capacity. The minerals are extracted using environmentally responsible methods. “We use the purest, most concentrated, natural and organic ingredients we can find. And our products are always made fresh right here in Toronto,” says the mother of two young children. Brei adds that she loves being a mompreneur and seeing the change she brings into people’s lives. “My confidence was at its lowest when I suffered with acne during my youth. These products changed my complexion as well as my life,” says Brei. “To see other women forgoing their makeup and letting their skin shine through makes what I do worth it. Business is growing – NuVsio is on the shelves of some very well known eco spas, including Pure + Simple, as well as online boutiques AHALife.com and NuVsio.com. For full article please visit here Wishing you a healthy, glowing skin,    Dr.

Our application video is here! Welcome to the world of NuVsio. Experience pure luxury with our NuVsio Active Mineral Facial Treatment, embodying the art of purity through nature and science. With the unsurpassed deep cleansing and detoxifying effect of Mass Transfer Sequestration technology, NuVsio facial treatments give the gift of radiant purity. Our Philosophy is: purity through nature, efficacy through science. NuVsio mission is to provide deep gentle Skin Detoxification through a proprietary concentrated blend of ancient sea bed minerals from the world’s purest reserves. Discover us at www.nuvsio.com. Watch it now

How can we fight the urban pollutants I mentioned in the previous post? For the first two, the air and makeup, the solution lies in your skin care routine. Make sure to cleanse your face every night using a gentle facial cleanser to remove any traces of pollution on the skin. Next step in your skincare routine should be to deeply detoxify and gently exfoliate the skin twice a week, with an effective professional product, such as our NuVsio Purifying Mineral Mask. Do NOT be tempted to over-scrub or over-abrade the skin. I would recommend to discontinue using abrasive scrubs all together. Our upper layers of the epidermis act as a shield to prevent from foreign substances entering and penetrating into the epidermis. If we abrade the skin with scrubs, we weaken our skin’s resistance, making it vulnerable to pollutants that may infiltrate the skin and cause free radical formation. The minerals in NuVsio Purifying Mineral Mask absorb into the epidermis while continuously and gently detoxifying the skin through a gentle dynamic massaging with moist fingertips. It is imperative to find the perfect balance of highly purified minerals the skin demands from the right source to defend against damaging free radicals. The invisible thin layer of minerals that the Purifying Mineral Mask leaves behind acts as a barrier and a protective coating on your skin. The oil-based Mineral Enriched Balm Concentrate retains moisture as well as further detoxifies the skin by preventing free radical damage, but it also seals the NuVsio minerals and holding them together in a network containing natural oils that mimic your natural sebum. So by using the NuVsio Active Mineral Facial Treatment system you protect your skin from the air pollutants but you also protect your skin from the makeup because the makeup you apply does not attach to the skin layer but attaches to the actual mineral layer that is on top of your skin. And this mineral layer is the one that gets washed off along with your makeup when you use your makeup removers and facial cleansers. For the other pollutants, the three musketeers I mentioned: the light bulb, coffee and sugar, our recommendation and recommendation of all scientific literature is to limit your caffeinated beverages to at least 10 hours before bedtime, which puts your last caffeinated drink just after lunch. And that is the appropriate time as around lunch is when you

What is urban pollution? A definition of pollution is the introduction of agents into the environment that cause unfavorable change. This is the introduction of any agent that produces unfavorable change can be seen as a pollutant. Now specifically with the urban pollution we will look at those pollutants that are present in the urban setting. The first urban pollutant we will talk about is air pollution, which living in the bustling city of Toronto, I myself am exposed to daily. Scientific literature and research shows us that urban pollution can put tremendous stress on our biggest organ, our skin. Air pollutants include fine particulate matter size 2.5 microns and smaller, smog, dust and dirt. These may clogs pores, causing acne and dull grey complexion, as well as age spots, disrupt skin’s barrier, and decrease collagen and elastin production. Long-term exposure to urban pollution can cause allergies, inflammation, eczema, asthma, nausea and blood vessel damage. The second urban pollutant is something that most women do not think about but is there and it’s our makeup. Yes, this pollutant is directed at you ladies, the makeup that we put on every day when we get ready in the morning for work is an urban pollutant that negatively impacts the health of our skin. We feel the need to put this second layer of skin which was designed to be waterproof and remain on all day. In order to remove this makeup we require harsh soaps and detergents, which strip our skin of natural oils and waxes, leaving it unprotected and vulnerable. Due to the pressure put on in our urban settings to look good we buy more new fad products that are supposed to enhance our natural beauty, in turn clogging the pores of our skin and not letting it breathe and function as intended. And if we sweat due to warm weather or exercise while wearing makeup, our pores and glands become blocked by a layer of makeup, your skin cannot breathe, and the buildup of oil, makeup, dirt and dead skin cells can become infected with bacteria and lead to breakouts and irritation. The third urban pollutant is a trio or three musketeers and are: the light bulb, coffee and sugar. These three combined directly disrupt our circadian rhythm. In the urban environment we have busy lives. We are expected to wake up early, yet we

  Last Thursday night, our Active Minerals received much deserved attention from top Toronto beauty bloggers and best eco spas/salons representatives, celebrating the NuVsio Active Mineral Facial Treatment in the exquisite Art Square Gallery in Downtown Toronto. On display, we had the Active Mineral Facial Treatment set consisting of our prized Purifying Mineral Mask and Mineral Enriched Balm Concentrate. Dr. Brei was able to relay her passion for minerals and explain how NuVsio is part of the larger global movement to bring ourselves closer to nature through sound scientific principles. During her talk titled "Rediscovering our Mineral Heritage", Dr. Brei described how NuVsio minerals originated from ancient geological deposits and reserves that were reshaped and reformed over the countless millennia to produce the unique and exotic minerals used by NuVsio today. This is what makes NuVsio Active Mineral Facial Treatment so special, producing skin that is left radiant, glowing, and revitalized. NuVsio products deliver outstanding results without harsh chemicals or preservatives. Below we included some photos of our NuVsio Launch celebration, complete with a minerals display and summer-fresh atmosphere.

Carefully curated by Dr. Brei for deeply detoxified and highly purified skin, NuVsio’s 2-step Active Mineral Facial Treatment revives complexion and primes it for the subsequent moisturizers and serums. Thus you see results sooner of healthy and glowing skin. NuVsio organic products are always made fresh and deliver exceptional skin care benefits. Your skin in turn responds to the care invested in it. Its the perfect complement to your daily skincare regime, available at all Pure + Simple Spa locations this July. In celebration of Fresh Canadian Brands, Dr. Brei will explain her Active Mineral Sequestration technology throughout July at events listed below. July 8, 2016 Pure + Simple Yorkville  108A Cumberland St, Toronto, ON M5R 1A6, Canada 12-2 pm Pure + Simple Eglinton 2375 Yonge Street, Toronto, Ontario M4P 2C8, Canada 4:30-7 pm July 9, 2016 Pure + Simple Eglinton  2375 Yonge Street, Toronto, Ontario M4P 2C8, Canada 12-2 pm July 15, 2016 Pure + Simple King  725 King Street West, Toronto, Ontario M5V 2W9, Canada 12-2 pm Pure + Simple Yorkville 108A Cumberland St, Toronto, ON M5R 1A6, Canada 4:30-6:30 pm July 16, 2016 Pure + Simple Waterloo  1-42 Bridgeport Road East, Waterloo, Ontario N2J 0B3, Canada 3-5 pm

NuVsio was a proud sponsor and guest of FGI Fashion Group International Toronto at Cresta on May 31st 2016. I was thrilled to have an opportunity to meet and learn from many of the world`s fashion leaders. It was wonderful to meet and chat with Canadian Fashion Moguls, including Jeanne Beker (www.jeannebeker.com) over dinner at the event. When I met Jeanne, a ‘fashion guru extraordinaire’, I must say I was star struck and remembered all those years I watched this astounding woman having delightful conversations with world`s famous designers and models as a host of widely syndicated Fashion Television show. Jeanne romanticized the world of fashion and she inspired me as a teenager to begin modeling, perhaps wanting to immerse myself in that glamorous and high-stakes world. However, due to my blemish prone skin, I eventually departed fashion to focus on my passion for science and scientific research. Jeanne and I talked over dinner about our kids, the town where both our grandparents are from, and the most important lessons she has learned throughout her career. Jeanne realizes the world is moving towards a more responsible society to our planet, and we understand better the lifecycle of the things we buy, especially clothing, and where most of them end up (landfill or incinerator). This resonated with me, especially since Jeanne does have her own clothing line EDIT, and yet she finds herself torn between letting people experience a part of herself, at the same time trying to choose a better path. At NuVsio I always knew I wanted to make sure that I leave the smallest footprint and commit myself in making a positive impact to the environment in a world heavy with consumerism. From purest and organic ingredients to our sustainable packaging everything reflects my own brand, NuVsio. We focus on efficacy and thus ingredients that actually work instead of chasing then newest fads. The packaging is not just beautiful and detailed on the outside, but actually further enhances the stability of our high-performance and preservative-free NuVsio Active Mineral product line, while respecting our planet. You can have a win-win, without sacrificing, and live in balance with our world. Wishing you a healthy, glowing skin, Dr. Brei, PhD NuVsio Founder

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