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Recently, an article was published that included myself as one of Canadian women entrepreneurs that are "changing the face of skin care by leading the charge into clean, green entrepreneurship." in PostMedia Network newspapers across Canada, including the Toronto Sun. Joanne Richard writes: From makeup to skincare to haircare, all-natural beauty is on the upswing and contributing millions in economic activity. Beautiful things are happening in the world of beauty and female entrepreneurs are creating pure brands that are making their way into mainstream beauty routines. Throw out harsh, nasty cleansers and toners, with ingredients you can’t pronounce, and that over-process and strip our skin of their natural calming flora and fauna, and protective oils. Dr. Elena Brei has engineered a rejuvenating skin care line NuVsio, made from mineral deposits from the Canadian Shield, to make skin look and feel great. Brei dug around for five years to come up with the perfect active mineral technology to put your best face forward – “clean and pure formulas, free of the nasties.” Her endeavours as a PhD researcher in water technology at the University of Toronto allowed her to work hands-on with clays and other minerals and water purification, which then spilled over into a personal passion of purifying skin. “The Canadian Shield mineral deposits are unique in the sense that they are almost four billion years old, are very rare, and highly pure,” says the biochemist and a microbiologist with a degree in chemical engineering. For her all-natural Purifying Mineral Mask and Mineral Enriched Balm Concentrate, she has scientifically blended minerals for long term protection, preserving the skin’s natural restorative capacity. The minerals are extracted using environmentally responsible methods. “We use the purest, most concentrated, natural and organic ingredients we can find. And our products are always made fresh right here in Toronto,” says the mother of two young children. Brei adds that she loves being a mompreneur and seeing the change she brings into people’s lives. “My confidence was at its lowest when I suffered with acne during my youth. These products changed my complexion as well as my life,” says Brei. “To see other women forgoing their makeup and letting their skin shine through makes what I do worth it. Business is growing – NuVsio is on the shelves of some very well known eco spas, including Pure + Simple, as well as online boutiques AHALife.com and NuVsio.com. For full article please visit here Wishing you a healthy, glowing skin,  Dr.

Our application video is here! Welcome to the world of NuVsio. Experience pure luxury with our NuVsio Active Mineral Facial Treatment, embodying the art of purity through nature and science. With the unsurpassed deep cleansing and detoxifying effect of Mass Transfer Sequestration technology, NuVsio facial treatments give the gift of radiant purity. Our Philosophy is: purity through nature, efficacy through science. NuVsio mission is to provide deep gentle Skin Detoxification through a proprietary concentrated blend of ancient sea bed minerals from the world’s purest reserves. Discover us at www.nuvsio.com. Watch it now

How can we fight the urban pollutants I mentioned in the previous post? For the first two, the air and makeup, the solution lies in your skin care routine. Make sure to cleanse your face every night using a gentle facial cleanser to remove any traces of pollution on the skin. Next step in your skincare routine should be to deeply detoxify and gently exfoliate the skin twice a week, with an effective professional product, such as our NuVsio Purifying Mineral Mask. Do NOT be tempted to over-scrub or over-abrade the skin. I would recommend to discontinue using abrasive scrubs all together. Our upper layers of the epidermis act as a shield to prevent from foreign substances entering and penetrating into the epidermis. If we abrade the skin with scrubs, we weaken our skin’s resistance, making it vulnerable to pollutants that may infiltrate the skin and cause free radical formation. The minerals in NuVsio Purifying Mineral Mask absorb into the epidermis while continuously and gently detoxifying the skin through a gentle dynamic massaging with moist fingertips. It is imperative to find the perfect balance of highly purified minerals the skin demands from the right source to defend against damaging free radicals. The invisible thin layer of minerals that the Purifying Mineral Mask leaves behind acts as a barrier and a protective coating on your skin. The oil-based Mineral Enriched Balm Concentrate retains moisture as well as further detoxifies the skin by preventing free radical damage, but it also seals the NuVsio minerals and holding them together in a network containing natural oils that mimic your natural sebum. So by using the NuVsio Active Mineral Facial Treatment system you protect your skin from the air pollutants but you also protect your skin from the makeup because the makeup you apply does not attach to the skin layer but attaches to the actual mineral layer that is on top of your skin. And this mineral layer is the one that gets washed off along with your makeup when you use your makeup removers and facial cleansers. For the other pollutants, the three musketeers I mentioned: the light bulb, coffee and sugar, our recommendation and recommendation of all scientific literature is to limit your caffeinated beverages to at least 10 hours before bedtime, which puts your last caffeinated drink just after lunch. And that is the appropriate time as around lunch is when you

What is urban pollution? A definition of pollution is the introduction of agents into the environment that cause unfavorable change. This is the introduction of any agent that produces unfavorable change can be seen as a pollutant. Now specifically with the urban pollution we will look at those pollutants that are present in the urban setting. The first urban pollutant we will talk about is air pollution, which living in the bustling city of Toronto, I myself am exposed to daily. Scientific literature and research shows us that urban pollution can put tremendous stress on our biggest organ, our skin. Air pollutants include fine particulate matter size 2.5 microns and smaller, smog, dust and dirt. These may clogs pores, causing acne and dull grey complexion, as well as age spots, disrupt skin’s barrier, and decrease collagen and elastin production. Long-term exposure to urban pollution can cause allergies, inflammation, eczema, asthma, nausea and blood vessel damage. The second urban pollutant is something that most women do not think about but is there and it’s our makeup. Yes, this pollutant is directed at you ladies, the makeup that we put on every day when we get ready in the morning for work is an urban pollutant that negatively impacts the health of our skin. We feel the need to put this second layer of skin which was designed to be waterproof and remain on all day. In order to remove this makeup we require harsh soaps and detergents, which strip our skin of natural oils and waxes, leaving it unprotected and vulnerable. Due to the pressure put on in our urban settings to look good we buy more new fad products that are supposed to enhance our natural beauty, in turn clogging the pores of our skin and not letting it breathe and function as intended. And if we sweat due to warm weather or exercise while wearing makeup, our pores and glands become blocked by a layer of makeup, your skin cannot breathe, and the buildup of oil, makeup, dirt and dead skin cells can become infected with bacteria and lead to breakouts and irritation. The third urban pollutant is a trio or three musketeers and are: the light bulb, coffee and sugar. These three combined directly disrupt our circadian rhythm. In the urban environment we have busy lives. We are expected to wake up early, yet we

  Last Thursday night, our Active Minerals received much deserved attention from top Toronto beauty bloggers and best eco spas/salons representatives, celebrating the NuVsio Active Mineral Facial Treatment in the exquisite Art Square Gallery in Downtown Toronto. On display, we had the Active Mineral Facial Treatment set consisting of our prized Purifying Mineral Mask and Mineral Enriched Balm Concentrate. Dr. Brei was able to relay her passion for minerals and explain how NuVsio is part of the larger global movement to bring ourselves closer to nature through sound scientific principles. During her talk titled "Rediscovering our Mineral Heritage", Dr. Brei described how NuVsio minerals originated from ancient geological deposits and reserves that were reshaped and reformed over the countless millennia to produce the unique and exotic minerals used by NuVsio today. This is what makes NuVsio Active Mineral Facial Treatment so special, producing skin that is left radiant, glowing, and revitalized. NuVsio products deliver outstanding results without harsh chemicals or preservatives. Below we included some photos of our NuVsio Launch celebration, complete with a minerals display and summer-fresh atmosphere.

Carefully curated by Dr. Brei for deeply detoxified and highly purified skin, NuVsio’s 2-step Active Mineral Facial Treatment revives complexion and primes it for the subsequent moisturizers and serums. Thus you see results sooner of healthy and glowing skin. NuVsio organic products are always made fresh and deliver exceptional skin care benefits. Your skin in turn responds to the care invested in it. Its the perfect complement to your daily skincare regime, available at all Pure + Simple Spa locations this July. In celebration of Fresh Canadian Brands, Dr. Brei will explain her Active Mineral Sequestration technology throughout July at events listed below. July 8, 2016 Pure + Simple Yorkville  108A Cumberland St, Toronto, ON M5R 1A6, Canada 12-2 pm Pure + Simple Eglinton 2375 Yonge Street, Toronto, Ontario M4P 2C8, Canada 4:30-7 pm July 9, 2016 Pure + Simple Eglinton  2375 Yonge Street, Toronto, Ontario M4P 2C8, Canada 12-2 pm July 15, 2016 Pure + Simple King  725 King Street West, Toronto, Ontario M5V 2W9, Canada 12-2 pm Pure + Simple Yorkville 108A Cumberland St, Toronto, ON M5R 1A6, Canada 4:30-6:30 pm July 16, 2016 Pure + Simple Waterloo  1-42 Bridgeport Road East, Waterloo, Ontario N2J 0B3, Canada 3-5 pm

NuVsio was a proud sponsor and guest of FGI Fashion Group International Toronto at Cresta on May 31st 2016. I was thrilled to have an opportunity to meet and learn from many of the world`s fashion leaders. It was wonderful to meet and chat with Canadian Fashion Moguls, including Jeanne Beker (www.jeannebeker.com) over dinner at the event. When I met Jeanne, a ‘fashion guru extraordinaire’, I must say I was star struck and remembered all those years I watched this astounding woman having delightful conversations with world`s famous designers and models as a host of widely syndicated Fashion Television show. Jeanne romanticized the world of fashion and she inspired me as a teenager to begin modeling, perhaps wanting to immerse myself in that glamorous and high-stakes world. However, due to my blemish prone skin, I eventually departed fashion to focus on my passion for science and scientific research. Jeanne and I talked over dinner about our kids, the town where both our grandparents are from, and the most important lessons she has learned throughout her career. Jeanne realizes the world is moving towards a more responsible society to our planet, and we understand better the lifecycle of the things we buy, especially clothing, and where most of them end up (landfill or incinerator). This resonated with me, especially since Jeanne does have her own clothing line EDIT, and yet she finds herself torn between letting people experience a part of herself, at the same time trying to choose a better path. At NuVsio I always knew I wanted to make sure that I leave the smallest footprint and commit myself in making a positive impact to the environment in a world heavy with consumerism. From purest and organic ingredients to our sustainable packaging everything reflects my own brand, NuVsio. We focus on efficacy and thus ingredients that actually work instead of chasing then newest fads. The packaging is not just beautiful and detailed on the outside, but actually further enhances the stability of our high-performance and preservative-free NuVsio Active Mineral product line, while respecting our planet. You can have a win-win, without sacrificing, and live in balance with our world. Wishing you a healthy, glowing skin, Dr. Brei, PhD NuVsio Founder

What do you need to look for in a good moisturizer? First and foremost, a great moisturizer should mimic and synergize with your skin’s natural process and should mimic the sebum and waxes that are naturally produced in your skin. So when looking for skin moisturizers, firstly look for products that DO NOT contain water.  Let me repeat that again, look for moisturizer that DOES NOT contain water.  This may seem counter intuitive. But especially for your face, which needs to be handled gently, a moisturizer that DOES NOT contain water will often outperform a product that does contain water, simply due to the 4 ingredients mentioned previously as you are effectively avoiding those humectants and emulsifiers. Secondly look for products that are relatively pure, that use pure ingredients that do not over-complicate the formula, and that avoid those humectants, emulsifiers and emollients. Focus on a moisturizer that is in it of itself functional. You will find these products generally in a liquid or a paste form. The NuVsio Mineral Enriched Balm Concentrate off of our website www.nuvsio.com is composed of natural organic oil and essential oil blends which optimize that moisturizing effect, combining synergistically with the natural skin oils and moisturizers.  This has been my philosophy at NuVsio and this is why I started this company. The Art of skincare is the art of keeping the products simple to use while applying a state of the art scientific approach, utilizing nature to produce products that truly offer a revolutionary efficacy to skin care. Lastly, the moisturizing component cannot come exclusively from the moisturizers but from your skin as well.  The skin moisturizes itself from the inside out, hence these type of oil sealers such as our NuVsio Mineral Enriched Balm Concentrate act to seal in that moisture.  These are more protectants and skin sealers, than what the industry today coins as moisturizers. But with the use of any skin regimen, it is important to help and   stimulate the natural exfoliation of the skin. To help with exfoliation, at NuVsio we utilize an ultra-pure concentrated product called the Purifying Mineral Mask which has a microdermabrasion potential without any grittiness.  Our micro exfoliant feels very smooth to the touch, with no grit feel, this is important.  If you look under a high power microscope at a gritty feeling exfoliant, the grit in the product is large.  In fact if your skin cell

This week I had an opportunity to contribute to a wonderful podcast at Skin Care Talk Radio, and ask can you over moisturize the skin? To answer this question I had to explain the science of ingredients on the skin using my experience as a scientific researcher and the founder of NuVsio, a purity skincare focused company founded in 2011. Our main goal at NuVsio is to uniquely combine the purity of nature through a targeted scientific approach that ultimately produces exquisite mineral-based all-natural products with remarkable benefits. Following my passion for skin treatments and skin care started through my acne ravaged youth.  I have suffered with severe acne for years. I have also done some modeling in my youth, and the heavy makeup that is applied is almost like wearing a saran wrap on your face. It can ravage anyone’s skin, especially someone who has sensitive acne prone skin. So here I am some 15 years later and I am trying to revolutionize the skincare industry.  Today I would like to discuss with you something one of my colleagues brought up. Is it possible to over-moisturize our skin? Our skin is a living and breathing organ. On average our skin covers 3000 square inches, it is by far the largest organ in the human body. It is burdened with a difficult task of keeping the outside out and to do that our skin relies on three main layers. All the skin layers play important roles in your body, but it’s the top layer that we touch and feel, called the epidermis. This layer consists of dead skin cells which act as our protective shield, they are our armor. And this armor, it needs moisture and is entrusted with the act of keeping the dry outer areas from dehydrating you. But how do they do that? They do that by essentially having a layer of water-resistant wax and oil that covers your skin, which is your natural sebum. And one of my colleagues in the scientific field inquired if it’s possible to over moisturize. A funny side story, this colleague has an aunt that they call Aunt Shiny. Maybe all of us know someone that always seems to be moisturizing the skin with a greasy-looking, glistening effect on the face. Is this good or bad? Well when we look at the scientific empirical data on this, it shows

We are excited to share with you that our therapeutic duo now comes in a luxurious gift box and offers the skin all it needs for optimal purity and radiance! Our multi-functional NuVsio Purifying Mineral Mask is enriched with a proprietary blend of natural active minerals that gently detoxify and purify skin texture by absorbing excess oil and removing impurities. Our luxurious NuVsio Mineral Enriched Balm Concentrate, an instantly hydrating face balm, heals parched skin by helping to replenish and protect vital moisture reserves. Paired together, these two deluxe active mineral therapy products will help restore a healthier looking complexion and rebalance troubled skin. More importantly, they prime the skin so it is prepared to receive all the benefits from any subsequent treatment products. Our gift set includes a Metal Compression Key, an ingenious and effortless tool enables you to squeeze your prized NuVsio product to the last precious drop. Your skin deserves a pure fresh start. Be pure, start pure. NuVsio.

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